our mission
Founding Story
When I first became a mom, I was horrified to learn that microplastics are found in almost everything—including the water I was mixing with my son’s baby formula.
I wanted to reduce my family’s plastic footprint, but it felt nearly impossible to find household products that didn’t come packaged in plastic. So I decided to build a better option.
We’re reimagining everyday cleaning essentials so you don’t have to choose between what’s safe for your family, better for the planet and proven to work.
Sarah Paiji Yoo
Co-Founder + CEO
Our Values
What started as one mom’s determination has grown into an incredible team of people united by shared values - shaping how we build, collaborate, and push for change every day.
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START WITH WHY
Create solutions that put people and planet first.
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MOVE MOUNTAINS
Do the work everyone else thinks is impossible.
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GO FARTHER TOGETHER
Champion people, both internally and externally, to create a more equitable planet.
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MAKE WAVES
Incite progress in our industry and individuals to make more sustainable choices.